Deep Ellum provided a fantastic venue for an outdoor event. The renovated warehouse district is full of restaurants, stores and bars, providing guests a number of additional stopping points during the day. The festival contained works from more than 100 artists, ranging from photographers to painters to clothing designers to jewelers. And, with more than 70 bands playing throughout the event and local food vendors available, there was something for everyone.

Crowd Pleaser/Featured Artist: Bruce Jefferies Reinfeld
SkyTram Express took time out to meet with one of the up-and-coming new artists from Big D.
Bruce Jefferies Reinfeld’s diverse range of photograph’s caught my eye immediately. Whether haunting or humorous, each image is worth a closer examination. Reinfeld has an eye for capturing scenes and digitally altering them to bring a piece to life. Many of his images are famous photographs that have been enhanced with bright color and duplicated within one frame, reminiscent of Andy Warhol. His work emotes feelings ranging from desperation to joy. Even normal idyllic scenes are brought to life with his unique vision and imagery.
Where do you find inspiration for your work?
Since I still work with film, I do not take a lot of photos. I try to take the one photo that shows what I see in the subject I am shooting. When shooting, I tend to take the road less traveled ... literally... and try to discover something that people see all the time but never really stop to look at. I love things with inner beauty, or things that were once beautiful.
Inspiration comes from the constant desire to do something better and to not be content with what is the now.
Which bands or recording artists influence how you see the world and/or how you shoot your photos?
Most art has its root in heartache ... some people see my photographs as colorful and fun while some see them as desolate and somber ... sometimes color masks the truth ...
Tom Waits, Radiohead, Wilco, Smiths, etc., seem to be more of a soundtrack for my travels and my life.
How much does your ethnic heritage contribute to your collection?
I would like to give a bigger answer but the answer is none ... People think Jewish people are all doctors and lawyers, but most artists, entertainers and creative minds are of the Jewish persuasion ... JEWS KICK ASS!!
For more information on Reinfeld, visit http://www.highfidelitydisco.com/photography-1.aspx